BBC One - Public service provider, funded by TV licences (supposed to be impartial and unbiased), internal advertisements rather than commercial. BBC One is arguably the BBC's most popular mixed-genre television service across the UK, offering a wide range of high quality programmes.

The BBC have created their own criteria to ensure that every BBC programme should aspire to be the best in that genre, and that overall the range of programmes in every BBC service should be clearly distinguishable from its commercial competitors:

• Creative and editorial ambition
• High editorial standards
• Range and depth
• High level of first-run UK originated content and supporting home-grown ideas and talent

BBC Two - Public service provider, funded by TV licences (supposed to be impartial and unbiased), internal advertisements rather than commercial. BBC Two is a mixed-genre channel appealing to a broad adult audience with programmes of depth and substance (e.g. Newsnight, Daily Politics).

Sir David Attenborough, who became controller of BBC Two in 1965, according to The Telegraph, said that he "can no longer tell which channel [he] is watching, despite their traditionally differing roles".

ITV - A commercial channel, the origins of ITV came from the passing of the Television Act 1954 which was designed to break the monopoly on television held by the BBC. It can be argued that ITV perhaps consists majorly of family shows, including contestant talent shows such as "The X Factor" and "Britain's Got Talent", both produced by "Syco", as well as game shows such as "The Chase".

Channel 4 - A commercial channel that profits from advertising, Channel 4 consists primarily of controversial content that might not be found on the likes of the BBC of ITV. For example, "Sex Box", "Naked Attraction" and "Angry, White and Proud". Channel 4 also do well at representing the various demographics of the country, including class, sexuality and disability which may not be explored as thoroughly on BBC or ITV.

 The channel does not broadcast regionally like BBC, bar from the advertisements it chooses to display, but does however broadcast nationally, with differences in programming and scheduling between Wales and the rest of the UK.