David Hayes, a former two-time boxing world champion, returned to boxing today, with his comeback fight being against Mark De Mori. I am focusing on the way that this story was represented differently between two distributors: Sky Sports and The Mirror.

This headline, from The Mirror and written by Paul Gorst, is suited towards the audience and type of paper The Mirror is. The Mirror is a tabloid that is aimed at working-class people, therefore social lexis and jargon is used to attract and engage readers that have relevent knowledge of popular culture: "Twitter goes CRAZY". Likewise, the use of language is used to sensationalise the headline and therefore attract more readers; the words "130 seconds" is a prime example of this, especially in comparison with how Sky Sports referred to the story:

David Haye comeback lasts two minutes after easy win over Mark de Mori

Although there is used of sensationalism in the emotive language such as "comeback" and "easy win", this headline is more targeted at attracting sporting fans who are interested in Haye's victory than they are the everyday person who is more interested in learning what other people are saying about Haye's victory. This is further explored by the way that the article by The Mirror uses embedded tweets to reference other's thoughts and opinions whereas the article by Sky Sports uses reference to the actual events and exterior contextual information about the sporting stars.