Select two to three music videos from your three case studies and analyse them focusing on narrative, genre and representation. Ed Sheeran: "The A Team" (2010) directed by Ruskin Kyle, and "Castle on the Hill" (2017) directed by George Belfield. Amy Winehouse: "Tears Dry on Their Own" (2007) directed by David LaChapelle, and "Fuck Me Pumps" (2004) directed by Marlene Rhein. Adele: "Hometown...
Ed Sheeran has been listed on TIME 100, TIME Magazine's annual list of the "Most Influential People In The World" which acts as clear evidence of Ed Sheeran's extensive reach and globalisation. Labelled by Taylor Swift as having "one of the most impressive self-made careers in music" in Sheeran's tribute on the list, this accolade for the singer-songwriter highlights the fact that Ed...
The second film in the Kingsman franchise, Kingsman: The Golden Circle has moved it's release date forward to September rather than it's initial release date in October. According to news distributors such as Yahoo! and Den of Geek!, this is because the previous release date would have seen it released at the same time as Blade Runner 2049 which Yahoo! named as "one of the most...
To what extent do your three main texts target a mainstream audience? 30 marks. In order to appeal to a mainstream audience, it is important that a film does not alienate particular demographics, which can be difficult in cases where the premise of the film focuses on specific demographics. For example, Pride, directed by Matthew Warchus is 2014, focuses on two demographics in...
10 June 2014. B1: Discuss the marketing strategies used by your selected industry. Refer to your three main texts. (30 marks) Within the film industry, an array of different marketing strategies and techniques are used to ensure that the films effectively reach as large an audience as possible, often subsequently generating as much profit as possible. For example, films often use the concept...
This week a story that particularly caught my attention was that of the disagreement between Stormzy and the NME after the magazine released a story about mental health, focusing on Stormzy's battle with depression that he spoke to Channel 4 about, as the cover feature for their most recent issue. Following the release of the magazine and the cover feature, Stormzy took to...
The ways in which audiences respond to media texts are often determined by a number of factors. For example, in film, an audience member is arguably more likely to adopt the preferred reading, as per Stuart Hall's reception theory, if they are able to identify with the characters. For example, in Kingsman: The Secret Service, directed by Matthew Vaughn in 2014, the preferred...
